The Phoenix Rattlesnakes

This project reimagines a fictional baseball franchise rooted in the heart of Phoenix, Arizona. The Phoenix Rattlesnakes brand blends mythology, regional identity, and modern sports aesthetics into a cohesive visual system that includes logos, uniforms, and cultural storytelling. Inspired by the phoenix—a symbol of rebirth—and the rattlesnake—a fierce emblem of desert survival—the team identity celebrates the city’s resilience, intensity, and community pride. The design system explores primary and alternative uniforms, including a City Connect concept titled “La Fenice”, an Italian phrase meaning “The Phoenix”, symbolizing multiculturalism and the city's mythic spirit. The work includes: Primary and secondary logos Home, away, alternate, and City Connect uniforms Custom cap designs and typography Color theory and symbolic design elements Community and audience research The Phoenix Rattlesnakes brand goes beyond sports—it’s a storytelling experience that connects fans to city history, cultural pride, and a bold, modern team identity.