Scoopalicious Ice Cream

This is one of my favorite projects that I have worked on. I had to create an ice cream brand that pops out than others. With the name, Scoopalicious, it should have a sense of what kind of item this is. The help of the typography in this makes it stand out and can be contrasted with other colors as presented with the different flavors. The Scoopalicious brand should entertain the customer and make them want to take it off the shelf and taste the delicious ice cream. Nowadays, ice cream flavors are generic and not poppy, I took those common flavors and created a unique name so that the mystery can be prevailed. Used Adobe InDesign, Illustrator, and Photoshop.