The Hickory Manor

For this project, I had to design a Restaurant Brand. My brand was picked out randomly with a "vibe" and "food" type. I got Fancy Texas BBQ. I came up with two different concepts, one modern fancy, and one rustic. It was hard to choose one out of the two, but I decided to go with the modern fancy. Showcasing a modern look towards the collateral, such as, Menus, Coasters, Business Cards, and Signage. I wanted the logo be unique and symbolize the name, having a dark color palette with mid-tone color accents to help it with the contrast. With an outstanding logo, I didn't want to copy/paste for the rest, it should all harmonize together and take parts from the logo to do so. Used in Photoshop, Illustrator, and Indesign.